News

FIUM Lubricants Launches Online Store: Performance Now Just a Click Away

2025 is shaping up to be a milestone year for FIUM Lubricants. After redefining how we support athletes, we’re taking the next bold step—bringing our products directly to you through our brand-new online store.

Why an Online Store?

At FIUM, we’ve always believed innovation isn’t just about what’s inside the bottle—it’s also about how we connect with the cycling and triathlon community. Riders shouldn’t have to chase down performance; performance should come to them. With our new online store, access to FIUM’s trusted lubricants is faster, easier, and only a click away.

What’s Inside

Our store is designed with the same values we put into our products: speed, reliability, and efficiency. Whether you’re training under Puerto Rico’s blazing sun, racing through tropical rain, or logging miles in tough conditions, you’ll now have direct access to the formulas built to handle it all.

For Athletes, By Athletes

This launch is more than just a sales channel—it’s another way to fuel the athletes who push the limits every day. By combining our direct athlete sponsorships with a streamlined online experience, FIUM continues to break away from the old playbook and build a community rooted in performance.

The road ahead just got smoother. The store is live—because champions shouldn’t wait.

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FIUM Lubricants Announces Bold New Athlete Sponsorship Program for 2025!

We’re kicking off this year with something new. At FIUM Lubricants, we’ve always believed in innovation—not just in our products, but in how we support the sports community. Starting this season, we’re breaking away from the usual team sponsorship model and focusing on what truly drives the future of cycling and triathlon: the athletes themselves.

This year, we’re proud to sponsor four standout Puerto Rican athletes who embody youth, energy, and relentless drive:

  • Abel Rosado – Rising star of Puerto Rico’s road cycling scene, already making waves across the Caribbean.

  • Helduis Pagán – Dedicated competitor, pushing Puerto Rican cycling forward with power and consistency.

  • Loyd Rivera – Young talent carving his path in the regional racing map.

  • Javier Figueroa – Puerto Rico’s top triathlete, a name synonymous with endurance and performance.

Why FIUM?

FIUM Lubricants was designed with Puerto Rico in mind. Our formula stands up to everything the island throws at us—rain, sun, humidity, and heat. No matter the conditions, FIUM delivers unmatched versatility and reliability, keeping bikes running smooth and fast.

Why Athletes, Not Teams?

Teams come and go, but the athletes—their passion, sacrifice, and drive—are the heart of the sport. By sponsoring athletes directly, FIUM is investing in the individuals who inspire the next generation, whether on the roads of Puerto Rico, the Caribbean circuit, or the world stage.

This is more than sponsorship—it’s a statement. FIUM is here to fuel champions.